Great Taste & Wellness
The Puratos Great Taste & Wellness range aims at helping the baking, patisserie and chocolate-making industries to create nutritionally balanced products that will truly satisfy the consumer.
A new range to help food producers create more healthy products without compromising on taste
The Puratos Great Taste & Wellness range aims at helping the baking, patisserie and chocolate-making industries to create nutritionally balanced products that will truly satisfy the consumer. Our in-house nutritionists and taste specialists have developed a range which not only incorporates reduced levels of salt, sugar and fat, but also delivers ingredients that will provide specific health benefits (fibres, vitamins and minerals) without ever compromising on taste. This range has been developed following extensive research and has in turn been thoroughly tested via in-depth sensory analysis to ensure that it will meet consumer expectations both in terms of flavour and pleasure.
Our Great Taste & Wellness concept responds to a trend that has become very clear in recent years regarding the desire of many consumers to fight the effects of a sedentary lifestyle and the problems relating to high-fat, high-salt and high-sugar food consumption.
In the past, healthy food often meant bland, unappealing products with little flavour and this resulted in many consumers reverting to their previous unhealthy food habits.
Consequently, Puratos - a world renowned supplier of ingredients to the bakery, patisserie and chocolate industries - set itself the challenge of developing products which not only contribute to a healthy lifestyle, but also actually taste really good.
To find out more about the many benefits that are offered by the range, please contact us at info@puratos.com
